Want to be informed every time someone mentioning your name (or your company, your org, your course’s name) mentioned in the news, blogs, and/even twitter?
It is in fact quit easy to do, all you need is a good RSS reader (such as the Google Reader) account, then:
- Go to Google News (http://news.google.com/), do a search on the keyword that you want to monitor, then subscribe to the RSS feed of that search result.
- Go to Google Blog Search (http://blogsearch.google.com/), do a search on the keyword that you want to monitor, then subscribe to the RSS feed of that search result.
- Go to Twitter Search (http://search.twitter.com/), do a search on the you keyword, and then, again, subscribe to the RSS feed for that query.
… you get the idea…
You can certainly go to other search engines to catch all the rest as well, but after collecting all of the above three to read, you probably already feel that’s too much and may not want to care all that much about what everybody’s talking any more. 
Two examples of good use of such approach:
- There was a company using twitter as a real-time customer support channel, they direct everyone to follow them on twitter on updates, and they pro-actively offer support to anyone who talks about them there (even they are just talking to themselves not the service account) as well. They generated great customer satisfaction that way.
- There are groups and companies using this method to monitor the media so that any potential PR issues can be discovered and addressed timely.
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