In deciding what message to use for your marketing campaign, be aware of the “implication of the opposite” phenomenon, that is, consumers may intemperate your message as the opposite of what you say.
When a car dealer says on TV, “We’re selling cars like crazy”, the viewers may say to himself, “they must think I don’t think they’re selling a lot of cars”.
So you should put your marketing messages under the implication microscope. Reserve the message and see if that is really what you want to imply.
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